Welcome to Triple Threat Life!

Your ultimate triathlon resource from a “best friend” perspective. Practical tips and expert insights to help you become better athlete and human being.

Hi, I’m Brittany Vermeer- a journalist and triathlete.

A bit about me:

  • I’m a writer with 16 years of experience in sport media, and I work with outlets like Triathlete Magazine, Outside, IRONMAN, and XTERRA.

  • 7 X 70.3 finisher, 2 X Ironman finisher, 2 X 70.3 WC qualifier

  • My favorite sport is a toss up between swimming and cycling.

As a journalist, I get to connect with professional athletes, coaches, and experts on a daily basis, and I want to share what I’ve learned with you!

My hope is that Triple Threat Life will become a trusted resource and supportive community to fuel your passion for the sport and help you achieve your goals.


As a free subscriber you receive:

  • 2 X weekly posts with training tips and mindset skills to help you become a smarter, stronger, more successful athlete.

  • Free downloads (Triathlon Packing List and Vermeer Gear Guide)

You can also upgrade to a paid subscription with exclusive benefits.

Join the Triple Threat Life Club 🚴‍♀️🏊‍♂️🏃‍♂️

Elevate your athletic journey with exclusive perks designed to help you train smarter, race better, and enjoy every mile:

10 Tips Triathlon e-book covering the essentials for swim, bike, run, and more.

Members-only discounts from premium brands, saving you hundreds on your favorite gear and nutrition.

Bonus deep dives and in-depth articles just for members, including guides, worksheets, and templates.

Monthly expert video calls featuring top coaches, pro triathletes, and mindset specialists.

All this for $5 a month. Join today and take your endurance sport game to the next level!


If you can’t find the Triple Threat Life newsletter, please check your Spam folder or Promotions tab, and move the email to your primary inbox.

Looking for a more personalized experience?

Book a 1:1 Mindset Consultation

Not sure how to get started in the sport? Worried about completing your first triathlon?

Let’s create an action plan to get you across your first finish line.

Feeling anxious during taper week and in search of advice, reassurance, and clarity?

Let’s break down pre-race prep, logistics, and ease anxiety so you feel calm and confident heading into your event.

Want tips and strategies for doing your first 70.3 or Ironman?

Let’s talk through everything you need to know: from what to pack in gear bags and swim wave selection to course review, mindset skills, goal-setting, and more.

Or just want to learn how to develop a winning mindset in life?

  • How to set better goals and achieve them

  • Learn what motivates you

  • Develop tools to build mental strength

Book a 1:1 consultation call to receive tailored support for your individual needs. Send a message via the Substack app by clicking the button below or email info@bybrittanyvermeer.com.

Thanks again for being a subscriber of Triple Threat Life! If you enjoy what you read, share this publication with someone who might benefit.

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Practical tips, expert insights, and mindset skills to help you become a better triathlete and human being.

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I'm a journalist and triathlete who wants to pass on all the lessons I've learned from the wonderful world of multisport with you.